Show Me the Money – How Much Can I Make with an Online Business Marketing Degree

An Online Business Marketing Degree provides many job prospects and a good income. In fact, this field can lead to the highest paying jobs with an online degree. Like all professions, your salary will depend on several factors. Of course, Federal and State Laws factors into salaries, as does the region of the country, even the state, that you live in. But you probably know these things and are more concerned with how your specific chosen job, the requirements of that job, and your degree will impact your salary. Let's take a look.

Job Requirements

A rule of thumb to remember is that jobs that require repetitive activities and little original thought to perform, pay less. Jobs that require creative thinking, or application of knowledge in unique ways, take more energy and qualifications and therefore earn higher wages. Additionally, the more responsibility, the higher the pay. Higher wage jobs might involve managing the work of others, or require higher levels of education or more experience.

Industry Differences

The industry for which you are a marketer will impact your salary. A marketing job in the computer science industry might pay more than a job performing the same activities for a non-profit charitable foundation.

Beyond the Paycheck

Don't forget that your total compensation is greater than your salary. While money is the most important compensation factor for most people, there is great value in other elements of compensation such as the following:

  • Medical Benefits
  • Dental Benefits
  • Retirement Funding Contributions (401K or pension)
  • Bonuses
  • Vacation/Personal Time
  • Overtime Pay or Compensatory Time
  • Tuition Assistance or Training Opportunities

Show Me the Money

There are many sources available to help you determine the applicable wages in your region for marketing positions. Professional associations are perhaps the best sources for this information. Many associations conduct salary surveys nationwide or within their specific region. An internet search for an association in your region should point you to a good resource.

Below are samples of salaries for various job titles that benefit from an online business marketing degree within the United States as reported by These should be used as guidelines since these are national averages and the variables described previously will have an impact.

$10,000 - 30,000

  • Call Center Representatives - Entry Level
  • Leasing Agent

$30,000 - 50,000

  • Call Center Representatives - Advanced
  • Marketing Research Analyst
  • Marketing Assistant
  • Marketing Coordinator
  • Media Coordinator
  • Media Planner
  • Meeting/Event Assistant
  • Promotions Coordinator
  • Sales Analyst

$50,000 - 80,000

  • Account Executive - Entry Level to Senior
  • Database Marketing Analyst
  • eCommerce Marketing Analyst
  • Exhibit Display Manager
  • Call Center Manager
  • Market Research Analyst - Intermediate Level
  • Marketing Specialist
  • Print Production Manager
  • Event Planners

$80,000 - 100,000

  • Senior Account Executive
  • Communications Manager, Director
  • Database Marketing Manager
  • eCommerce Marketing Manager
  • Electronic Marketing Manager
  • Event Director
  • Regional Marketing Manager

Over $100,000

  • Call Center Director
  • eCommerce Sales Director
  • Marketing Director
  • Media Director

Thus, when it comes to making a living with your online business marketing degree, it can be wise to arm yourself with some knowledge on what jobs are available in your geographic region, what job duties interest you, and how much money you need to make to be satisfied with your career choice.

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