When it comes to online degrees vs conventional degrees, marketing is a great choice for online because so much of what a marketing professional does is online. Now, it is your goal to earn a marketing degree online but your now wondering what the future will hold. Sure you need to learn about the essentials of business, and how marketing influences the sale of a product. This knowledge will help to secure an entry level position for you. But what about after you've got your foot in the door. A little practical experience and that marketing diploma, can prepare you for one of these top three marketing jobs.
It is Definitely Not Lonely at the Top - Management
After you earn a marketing degree online, and get some experience through your first professional position, you can take the next step by rising to the position of manager. As a first level manager you will coordinate the activities of the marketing staff as it works on planned marketing campaigns. You will also be responsible for administrative tasks such as performance reviews, hiring and firing, as well as giving raises and reprimands.
But why stop at manager. You can continue on that administrative track and set your goal on the positions of director, vice president, and even CEO. A marketing director oversees the marketing department including managers and staff. He or she looks at the bigger picture and sets the goals for the marketing department. The vice president determines the marketing philosophy for the company and ensures that the director is driving the staff toward that philosophy. He or she determines the funding requirements for the department and seeks funding from the CEO and board. Many marketing professionals have made the leap from marketing VP to CEO. Knowing your product inside and out, knowing all there is about administration, plus getting an advanced education can get you to that corner office.
Is Technology Your Forte'? - Online Marketing
Combine your online know-how with your marketing prowess to become a successful online marketing specialist. You can become a subject matter expert in the area of internet marketing as well as email marketing. Keep your finger on the pulse of public trends, especially those that change at a pace as extreme as the transformations in technology. Develop campaigns solely directed at the online audiences, as well as those in conjunction with print, television media and radio campaigns. After you earn a marketing degree online, stay online to be a marketer.
Use Your Head for Statistics - Marketing Researcher and Analyst
If you loved your statistics class then you might love to become a marketing researcher and analyst. You will conduct research that determines what people think or how they feel about company's products or services. Determine trends in product or service purchases with the help of tools such as surveys or analytical software. Let your company or client know who has bought what, when, and even why. Influence the design and development of products and services according to your research results. Predict future trends or influence the method of marketing to target groups.
Network and Knowledge
You can qualify for one of the jobs described by taking advantage of all of the marketing insight you gain as you earn a marketing degree online and applying it to your practical experience. And along the way be sure to build a network of peers within the marketing field as well as fields that are parallel such as public relations and advertising. Become familiar with the business principles and practices of the company you work for and try to wear many different hats while you are cutting your teeth as an entry level employee.
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